RIGHT OR WRONG?
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SISLEY banned ad campaign
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During my class discussion today, this image caused quite a stir...The big question was; Is this ad campaign by Sisley right? Is it okay to put this image out into the public eye, a suggestive image that we can all depict what it portrays, but the ad isn't actually carrying out the act it portrays.
In my opinion this is a very clever advert, and cleverly thought through. once the viewers looked at this, its hard to forget, don't you agree? the image will stick in the audiences mind therefore the brand name will be easier to recall and remember. Not only is this a strong image but it anchors the brands slogan 'fashion junkie' as the two models sniff the tops as if they're drugs, this suggestion will imply that once you purchase Sisley you'll never be able to let go of the brand.
Some people might argue this advert is unsuitable, especially for a younger audience, but if placed in the correct media such an adult fashion magazines children wouldn't have to witness this campaign. Also a child wouldn't understand what the two models are doing, unlike the ad below.
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Tom Ford banned ad campaign
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Here's an example of a banned advert, this would be disgraceful if shown in print media, only because the image is so graphic, almost pornographic, its suggestive so anyone of any age could understand this. whereas the Sisley one isn't obvious to a child.
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